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Advertising

Wight BID levy payers: If you don’t currently have a web page on the Visit Isle of Wight website, we want to help you publish your details as quickly as possible. Please contact Jill at jill@visitwight.org who will provide you with information that is required to setup the web page.

Not a Wight BID levy payer? We would like to invite you to make a voluntary contribution, please click on this link for more information.

Get more exposure on the Island’s official, number one tourism website visitisleofwight.co.uk

Our consumer website continues to attract over 200,000 users in peak summer months and on average, more than 1.6 million users visit our website each year. The website is also supported by millions of pounds of press, advertising and social media activity every year. Please scroll down to view traffic to our website that provides a comparison over many years.

ADVERTISING OPPORTUNITIES

Click here to see the 2023/24 advertising ratecard

Click here to see screenshots of all the advertising opportunities available

Watch to the video below to see the benefits of using a featured box in the visitor e-newsletter

ADVERTISING TERMS AND CONDITIONS AND PRIVACY NOTICE

Please read the advertising terms and conditions and our privacy notice. This includes how we process your personal information. By booking advertising with Visit Isle of Wight, you are agreeing to these terms and conditions and the terms of the privacy notice.

WEBSITE TRAFFIC

As the world moves into using Google Analytics 4 (GA4), so do we.

This means that the figures are no longer directly comparable to previous dates as the methodology for collecting them has changed within GA4, therefore the statistics with the yellow background cannot be compared directly with previous months and years.

To read more about Google Analytics 4, please go to: https://support.google.com/analytics/answer/10089681?hl=en

Definitions of new metrics

Overall Sessions – a session is a period of time during which a user interacts with our website. A session initiates when a user views a page or screen and no session is currently active (e.g. their previous session has timed out).
Engaged Sessions – the number of sessions that lasted longer than 10 seconds, or had a conversion event, or had 2 or more screen or page views.
Active Users – number of distinct users who visited our website and had an engaged session (lasting 10 seconds or more or has two or more page views or has at least one conversion event) and this includes a first event (new users are counted) or engagement time (any time logged on any event).

Click on the below table to view these stats (statistics provided by Google Analytics).